IVG E-Liquid
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About IVG E-Liquids
IVG E-Liquids have been a fixture of the UK vaping market since the brand launched and have grown consistently in both product range and market presence every year since. What began as a premium shortfill brand with a reputation for bold flavour and reliable quality has expanded into one of the most comprehensive e-liquid portfolios in the UK, covering every major vaping format from compact nicotine salts to large-format shortfills and everything in between. The brand's name, I Vape Great, is more than a tagline. It is the standard IVG has consistently held itself to across every product in every range it has released, which is why the brand continues to generate the kind of customer loyalty that is almost impossible to manufacture with marketing alone.
At UK Vaper Wholesale, our IVG E-Liquids sub-collection sits within our wider Collection of E-Liquids and has been curated to include the strongest and most commercially relevant products from across the IVG portfolio. Whether a customer is a first-time vaper stepping away from cigarettes, a disposable vape user looking for a refillable alternative that maintains the same flavour quality, or a seasoned sub-ohm vaper who has been buying IVG shortfills for years, this collection has a product specifically designed for their needs and expectations.
For vape retailers and wholesale buyers, IVG represents one of the strongest and most reliable stocking decisions available in the UK e-liquid market. Strong brand recognition reduces the selling effort required at the point of purchase. Multi-format availability means a single brand relationship can address multiple customer segments simultaneously. And the consistent quality across every IVG release means customer satisfaction rates remain high and return visit frequency stays strong, both of which are critical to the long-term health of any vape retail operation.
The IVG Range at a Glance
Why Are IVG E-Liquids the Right Choice?
IVG's success in the UK vaping market is not accidental. The brand has built its position through consistent quality, smart product development, and a genuine understanding of what UK vapers want at every stage of their vaping journey. Here is exactly why IVG continues to outperform most competitor brands across both retail and wholesale channels.
Most Popular Products of IVG E-Liquids
Our IVG collection brings together the brand's strongest and most commercially proven ranges across both the nicotine salt and shortfill categories. Each product below has been selected for consistent retail performance, broad customer appeal, and the kind of flavour quality that keeps customers returning to IVG over and above competing brands on the same shelf.
IVG Salt Bar Favourites is the brand's dedicated response to the enormous customer demand for disposable-inspired nicotine salt profiles in a refillable, TPD-compliant format. The range takes the most beloved and widely purchased flavour profiles from the disposable vape era and recreates them with the precision and consistency that IVG brings to everything it produces. Customers who spent months or years buying bar-style disposable vapes will find Salt Bar Favourites an immediately familiar and satisfying alternative that requires zero adjustment period. The IVG Salt Bar Favourities Nic Salt 10ml, 20mg nicotine salt formulation delivers fast, smooth craving relief in pod kits and starter devices, and the range covers enough flavour variety to give customers genuine options rather than forcing them to settle for a single profile. For retailers, Salt Bar Favourites is among the most reliable sell-through products in any nicotine salt section and one of the strongest arguments for stocking IVG as a core brand.
IVG Intense Nic Salts 10ml takes the brand's nicotine salt expertise and pushes it further in the direction of flavour boldness and nicotine impact. Where Salt Bar Favourites aims for familiarity, Intense is designed for vapers who want more. More flavour, more intensity, more of a vaping experience that commands attention rather than sitting quietly in the background of daily life. The range delivers concentrated flavour profiles with a punch that experienced nicotine salt users find deeply satisfying, particularly those who have been disappointed by the thinness of flavour in less premium alternatives. Still fully suited to pod systems and low-powered devices, IVG Intense carves out a specific and loyal segment within the nic salt market that Salt Bar Favourites does not cover, meaning stocking both ranges together captures a wider spread of customer preferences without any overlap in the customer it is speaking to.
IVG 6000 is the brand's entry into the high-puff nicotine salt space that emerged as one of the defining product categories following the UK disposable vape ban. Designed to be used with high-puff pod systems capable of delivering extended vaping sessions from a single pod, IVG 6000 10ml nic salt pairs the brand's trusted flavour quality with a format built specifically for vapers who want less frequent pod changes and more consistent performance across longer use periods. The 10ml bottle size ensures full TPD compliance while the formulation is optimised for the specific coil and wattage characteristics of 6000-puff-class pod devices. For retailers stocking a range of high-puff pod systems, IVG 6000 is the natural and premium liquid recommendation to pair alongside compatible hardware, making it one of the easiest upsell products in the modern vape retail environment.
IVG 50ml shortfill E-Liquid range is where the brand first built the reputation that made everything else possible. Long before nicotine salts and bar formats became the dominant conversation in UK vaping, IVG was producing shortfill e-liquids that experienced sub-ohm vapers chose consistently over cheaper alternatives because the flavour accuracy and production quality were simply better. The IVG 50ml range maintains that standard today, offering a broad selection of flavour profiles from tropical fruit and ice combinations through to more complex layered blends, all formulated with the high-VG base that sub-ohm devices require for optimal performance. For retailers with a strong sub-ohm customer base, IVG 50ml shortfills are among the safest and most commercially reliable stocking decisions available in the large-format e-liquid category.
IVG After Dinner Range 50ml Shortfill is one of the brand's most creative and distinctive shortfill ranges, built around the concept of dessert-inspired and after-dinner flavour profiles that provide a rich, indulgent vaping experience for sub-ohm users who want something beyond the standard fruit and menthol options that occupy most shortfill shelves. The range leans into creamy, sweet, and complex flavour territory, including profiles that evoke vanilla custard, caramel desserts, and layered confectionery experiences that feel genuinely premium rather than artificially sweet. For vapers who use their device most actively in the evening or who prefer a warmer and more indulgent flavour character as an all-day alternative to sharp fruit profiles, After Dinner occupies a unique and largely underserved space. For retailers, it is a range that differentiates a shortfill section from competitors and attracts the kind of flavour-curious customer who will return specifically because they cannot find the equivalent experience elsewhere.
Salt Bar Favourites brings in the disposable switcher. IVG Intense captures the experienced nic salt user who wants more. IVG 6000 serves the high-puff pod system customer. IVG 50ml Shortfill retains the sub-ohm vaper. After Dinner attracts the flavour explorer looking for something premium and distinctive. Together, these five products cover every major customer profile walking into a vape shop today under a single trusted brand name, which is the definition of an efficient and high-performing retail range.
Retailer insight: IVG Salt Bar Favourites and IVG 6000 are two of the most searched e-liquid products in UK vaping right now. Stocking both alongside a compatible pod kit display creates a natural browsing journey for disposable switchers that dramatically increases the probability of a complete device-plus-liquid purchase in a single visit, which is the highest-value transaction available in pod system retail.
Most Popular IVG Flavours
IVG E-Liquids span a wider flavour territory than most brands because the range is built to serve every major customer preference. From the sharp, cool profiles of the bar salt range through to the warm, indulgent character of After Dinner, the IVG portfolio covers every major flavour category the UK vaping market demands.
Watermelon Ice
Strawberry Kiwi
Grape Ice
Cherry Ice
Tropical Punch
Passion Fruit
Pineapple Ice
Exotic Mango
Caramel Drizzle
Strawberry Cream
Mango Sorbet
After Dinner Blend
Raspberry Lemonade
Blackcurrant Ice
Berry Mix
Strawberry Raspberry
Which IVG Product is Right for Your Customer?
With five products spanning multiple formats and nicotine approaches, IVG gives retailers the ability to match the right product to the right customer at every stage of the vaping journey. Here is a clear guide to doing exactly that.
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FAQs | IVG E-Liquids
What does IVG stand for?
IVG stands for I Vape Great. The name reflects the brand's core commitment to producing e-liquids that deliver a genuinely great vaping experience across every format and flavour category the brand operates in. It is a promise the brand has maintained consistently throughout its growth from a premium shortfill producer to one of the UK's most widely recognised e-liquid companies.
Are IVG e-liquids TPD compliant?
Yes. Every IVG product stocked at UK Vaper Wholesale is fully TPD compliant and legally safe to purchase, stock, and sell across the UK. IVG maintains strict quality and regulatory standards across all formats, including 10ml nicotine salts and 50ml shortfills, and all products have been manufactured and registered in accordance with current UK vaping regulations.
What is the difference between IVG Salt Bar Favourites and IVG Intense?
IVG Salt Bar Favourites is built around familiar, approachable bar-style flavour profiles that disposable vape users will recognise immediately. It prioritises familiarity and a smooth transition. IVG Intense is designed for experienced nicotine salt users who want greater flavour boldness and a more powerful vaping character. Both use nicotine salt formulations in 10ml bottles but serve distinctly different customer preferences and experience levels.
What devices are IVG 10ml nic salts designed for?
All IVG 10ml nicotine salt products including Salt Bar Favourites, Intense, and IVG 6000 are designed for pod systems and low-powered refillable starter devices. They are not suited to sub-ohm or high-wattage devices. For sub-ohm vaping, IVG's 50ml shortfill range including the standard shortfill and After Dinner collections, are the appropriate products to recommend.
What is IVG 6000 and how is it different from other IVG nic salts?
IVG 6000 is a nicotine salt product specifically formulated for high-puff pod systems capable of delivering extended vaping sessions from a single pod. Unlike Salt Bar Favourites and Intense, which are designed for standard pod kits, IVG 6000 is optimised for the specific coil characteristics and wattage outputs of 6000-puff-class pod devices, making it the correct liquid pairing for customers using that category of hardware.
What makes IVG After Dinner different from the standard IVG shortfill range?
IVG After Dinner focuses exclusively on dessert-inspired and indulgent flavour profiles including vanilla custard, caramel, and creamy sweet combinations. The standard IVG 50ml shortfill range covers a broader flavour spectrum including fruit and ice profiles. After Dinner was developed specifically to serve vapers who prefer warm, sweet, and complex flavour characters over the sharper profiles that dominate most shortfill collections.
Do I need to add a nicotine shot to IVG shortfills?
IVG 50ml shortfills, including the standard range and After Dinner are nicotine-free as standard and can be vaped without a shot. To add nicotine, pour a 10ml nicotine shot into the bottle, cap it, and shake firmly for around 30 seconds before filling your device. Adding one 18mg shot to a 50ml bottle gives approximately 3mg across 60ml total volume, which is the most common sub-ohm nicotine preference.
Which IVG product is best for someone switching from disposable vapes?
IVG Salt Bar Favourites 10ml is the most direct and immediately satisfying product for disposable vape switchers. It delivers 20mg nicotine salt performance in familiar bar-style flavour profiles that customers already know and enjoy from disposable devices. The transition requires no adjustment period in terms of flavour expectations, making it one of the easiest and most natural entry points into the refillable pod system market.
Why do vape retailers choose IVG over other brands?
IVG is one of the few e-liquid brands in the UK that customers actively seek out by name before entering a store. This built-in demand reduces the selling effort required from retail staff, improves conversion rates at the point of purchase, and generates more reliable repeat footfall than brands that rely purely on in-store discovery. For retailers, stocking IVG means less selling and more order fulfilment, which is exactly what a high-performing e-liquid range should deliver.
Does UK Vaper Wholesale offer wholesale pricing on IVG products?
Yes. UK Vaper Wholesale offers competitive wholesale pricing across the full IVG e-liquid range with same-day dispatch on orders placed before 3 pm and free delivery on all orders over £200. Use code Vaper5 at checkout for an additional 5% off your entire order every time you purchase from our store.